Priority Needs

You can change
the culture of sport

You see the influence of sport everyday. From celebrity athletes to youth sport activities, from 24-hour TV networks to your local newspaper — sport influences individual lives and entire countries. What if the universal language and impact of sport was used to offer the gospel and equip people to live and share their faith?

Athletes in Action©, a ministry of Cru, is an international sports organization focused on equipping athletes, coaches and sport-minded individuals to grow in their relationship with Jesus and invest their lives into others. 

By serving more than 60 countries, on over 200 college campuses, in 50 professional sports teams, our ultimate goal is to see Christ-followers on every team, in every sport, in every nation.

Your partnership with Athletes in Action Priority Needs makes it possible to quickly address pressing needs and opportunities in global sports ministry. We look forward to working together toward the common goal of furthering God’s kingdom!

female athlete praying


Athletes in Action is a ministry of Cru®. With more than 1000 staff serving around the world, there are many different opportunities to financially partner with Athletes in Action. If the project, team, or staff member you are seeking to financially support is not listed above, please visit where you can search for that opportunity.


Cru is a charter member of the Evangelical Council for Financial Accountability (ECFA) and follows the highest ethical standards. You can also download a copy of Cru’s annual report.

Cru is a 501(c)(3) non-profit organization. Contributions to Cru are tax-deductible as allowed by law.


Your trust is important to us, so a full description of Cru’s fundraising policies and guidelines are available online for you to view anytime. We invite you to read more about our commitment to good stewardship.


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our mission & vision