History and Finances

Our History

Since 1966.

Sixty years of walking with athletes, from one wrestling team to Christ-followers on teams in 90+ countries.

Vintage Athletes in Action wrestling and weightlifting photo
How it started

The world would listen to athletes.

In 1966, God used a young married couple, Dave and Elaine Hannah, to launch Athletes in Action. They were surrendered to His Lordship, filled with faith and the Holy Spirit, and convinced that the world would listen to athletes and coaches tell the story of Jesus. Dave’s first call for advice on basketball went to UCLA coach John Wooden, who helped shape AIA from the start.

Beginning with wrestling, and then adding basketball, baseball, soccer, track and field, and volleyball, AIA has been building total athletes through high-level competition, spiritual mentorship and training for a lifetime of purpose and mission.

Athletes in Action’s first wrestling team, 1968
The timeline

Sixty years, one mission.

Vintage print of the first Athletes in Action wrestling team, 1968
1966–1971

It starts with a vision

God uses a young married couple, Dave and Elaine Hannah, to launch Athletes in Action. Dave’s first call for advice on basketball goes to UCLA coach John Wooden. The first wrestling team comes together, and AIA basketball is formed. In 1971, AIA wins the National Wrestling Federation Freestyle Championship.

1966–1971
1972–1977
1970s newspaper clipping of an Athletes in Action basketball game
1972–1977

Gold on the world stage

AIA’s athletic Principles are created. Staff members John Peterson and Gene Davis win gold and bronze medals at the 1976 Olympics, and in 1977 the AIA basketball team upsets No. 1-ranked San Francisco.

50+ YEARS
1977–1978

From Tehran to Europe

AIA represents the United States at the Aryamehr Cup in Tehran, one of the premier wrestling tournaments in the world. Five wrestlers from the trip, with their families and teammates, move to Europe to serve full time and help establish AIA in several countries.

1977–1978
1978–1982
1979–80 Athletes in Action wrestling program cover
1978–1982

Teams across the globe

AIA sends teams internationally in baseball, soccer, track and field, men’s and women’s basketball and women’s volleyball.

Athletes in Action leaders gathered in 1985
1983–1987

Growing on campus

AIA’s women’s campus ministry begins, and the first Ultimate Training Camp is held in Fort Collins, Colo.

1983–1987
1988–1992
European Athletes in Action conference in Austria, 1989
1988–1992

Big stages

The first Super Bowl Breakfast is held in San Diego, becoming NFL sanctioned in 1992. AIA leads its first official chaplaincy at the Seoul Olympics, and Wendel Deyo becomes president.

Athletes in Action men’s basketball player in a 1990s game
1993–1997

Telling the story

AIA produces its first media tool, Joe Gibbs: Fourth and One, and the SportLINC ministry begins.

1993–1997
1998–2002
Historic red brick building with a bell tower at AIA headquarters in Xenia, Ohio
1998–2002

A new home in Xenia

AIA moves its headquarters to Xenia, Ohio. The Coach John Wooden “Keys to Life” Award begins at the Legends of the Hardwood Breakfast.

Aerial view of the AIA Sports Complex fields in Xenia, Ohio
2003–2007

Building the campus

Four dormitories and the Browne Family Retreat Center are completed in 2006, and the Sports Complex is established.

2003–2007
2008–2012
Award presentation at the 2012 Super Bowl Breakfast, its 25th year
2008–2012

Reaching the world

AIA produces The Prize: Chasing the Dream for the World Cup in South Africa. In 2012, the Super Bowl Breakfast marks its 25th year.

Athletes in Action 50th Anniversary report cover
2013–2016

Fifty years

AIA celebrates its 50th anniversary in 2016.

2013–2016
2024
The John Wooden Family Fieldhouse lit up at night
2024

The John Wooden Family Fieldhouse opens

In June 2024, AIA opens the John Wooden Family Fieldhouse on its Xenia campus, the final phase of the Sports Complex, with up to four courts and a championship court that seats 1,200.

Basketball game in the John Wooden Family Fieldhouse
Today

Every team, every sport, every nation

AIA serves on more than 200 college campuses and in 90+ countries, trusting God for 50,000 equipped athletes and coaches by 2030.

Today
Watch

Athletes in Action: An Introduction.

Two and a half minutes on who we are and why we do what we do.

Traditions

Where sport’s biggest stages meet faith.

Super Bowl Breakfast

Since 1988, held in the Super Bowl host city. Home of the Bart Starr Award.

Legends of the Hardwood Breakfast

During the NCAA Men’s Final Four. Home of the Coach Wooden “Keys to Life” Award.

All-Star Breakfast

During NBA All-Star week, honoring players for leadership, character and integrity.

Night of Champions

At AIA headquarters in Xenia, with inductions into the AIA Hall of Faith.

From the archives

Faces and moments.

Athletes in Action wrestling team, 1971
AIA wrestling team, 1971
Athletes in Action wrestlers in the 1970s
AIA wrestlers, 1970s
1970s Athletes in Action magazine cover
AIA magazine, 1970s
female AIA basketball players
AIA women’s basketball
Athletes in Action wrestlers at a 1994 reunion
AIA wrestlers reunion, 1994
Athletes in Action staff and families gathered together
The AIA family
Looking ahead

50,000 equipped athletes and coaches by 2030.

We are trusting God to see a Christ-follower on every team, in every sport and in every nation.

Financial accountability

Faithful with every gift.

Athletes in Action is a ministry of Cru®, a charter member of the ECFA and a 501(c)(3) nonprofit. Gifts are tax-deductible as allowed by law.

Financial statements and stewardship commitments from Cru, AIA’s parent ministry.

A look back at AIA’s first 50 years, kept as a piece of history.

Be part of the next chapter.

When you reach athletes, you reach the world.

never miss a play

Get weekly articles on sport culture, relationships, and identity.