Partnering with us, printing gear, writing a story or promoting an event? Find our official logos, colors and fonts here, plus a few simple tips to help you get it right.
This page is for anyone who shares Athletes in Action with others: churches, schools, coaches, sponsors, event hosts, reporters, designers and printers. It has the official files and the few guidelines that keep our name and logo looking right.
When our brand looks and sounds the same everywhere, people know they can trust it. Thank you for helping us keep that promise.
Want the full story? This page covers the essentials. For everything else, download the full Communication & Brand Guide.
Not sure? Email us before you print. We are happy to take a look.
Please use only the official files on this page. Start with the Bi-Color (blue and red) logo on a white background. The version with "A Cru Ministry" is preferred. On any other background, use the one-color logo that stands out most.
Names go under "Action," set in Freight Sans Pro Semibold Italic, all caps. Co-branding with Cru has its own rules. See page 22 of the full guide, or email us and we will make it for you.
Use solid, high-contrast colors. No pastels and no soft gradients. Use HEX for screens and Pantone (PMS) for print.
Our fonts match the Cru type system. Sora and Inter are free from Google Fonts. For everyday email, documents and slides, use Inter.
Share these steps with your printer or vendor. They will help your shirts, hats and bags look great.
Choose gear in a version of the AIA colors.
The logo should be at least 3 in wide.
Use the one-color logo that matches the main swoosh color.
"A Cru Ministry" and the ® are optional on bigger prints. Never put the ® on embroidery.
| Method | Smallest logo | "A Cru Ministry" | ® mark |
|---|---|---|---|
| Screen printing | 3 in | Optional above 3 in | Optional above 3 in |
| Embroidery | 3 in | Optional above 4 in | Never |
Everything on this page and more: who we are, how we write, photo guidelines, logo adaptations and our sub-brands.
Download PDFThe essentials on one sheet. Easy to send to a printer or designer.
Download PDF
Framework logos, Principle marks and teaching graphics in PNG, SVG, EPS and AI, plus the Principles brand guide.
Wordmarks, shields, lock-ups and the three-ring teaching graphics in PNG, SVG, EPS and AI, plus the Total Athlete brand guide.
Our 1970s, 1980s and Retro Bars logos, plus approved shirt designs like Play Free and Made for More, are available to staff on request.
Need a different file, a logo with your team or school name, or a quick look before you print? Our brand team is glad to help.