College Freshmen

reach college freshmen

The expectation to perform is a reality athletes face everyday. They battle comparison, burnout and living up to social media’s unrealistic expectations.

With your gift today, you can hand athletes the tools they need to combat these pressures.

“I was looking for community … longing for people who would build me up in my faith,” says Gabbi, a softball player for Indiana University. “And that is what I found at AIA.”

With your support, the most influential members of their school, team or campus will be equipped to use their platforms and popularity not for their own glory, but for God’s. 

Today’s student athletes are the leaders of tomorrow. That’s why connecting with athletes at the beginning of their collegiate careers is important.

All it takes is one player to change their team, their school, their city. 

Would you make a gift today to reach student athletes with the gospel?


Athletes in Action is a ministry of Cru®. With more than 1000 staff serving around the world, there are many different opportunities to financially partner with Athletes in Action. If the project, team, or staff member you are seeking to financially support is not listed above, please visit where you can search for that opportunity.


Cru is a charter member of the Evangelical Council for Financial Accountability (ECFA) and follows the highest ethical standards. You can also download a copy of Cru’s annual report.

Cru is a 501(c)(3) non-profit organization. Contributions to Cru are tax-deductible as allowed by law.


Your trust is important to us, so a full description of Cru’s fundraising policies and guidelines are available online for you to view anytime. We invite you to read more about our commitment to good stewardship.


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