The Coach John Wooden Keys to Life is a one-of-a kind event during the Men’s Final Four Weekend of the NCAA Tournament. The pinnacle of the morning is the presentation of the Coach Wooden “Keys to Life” Award to a current or former coach or player who best exemplifies the character traits of legendary coach, John Wooden.

Over his lifetime, John Wooden participated in many events hosted by Athletes in Action®. Because of his involvement in year’s past, we have some iconic video footage of him we’re making available to you!