Digital Outreach Strategies

meet athletes where they are


In this day and age, athletes are online. If they aren’t training for their sport, many are scrolling their phones. COVID-19 not only heightened this reality but left athletes to face their internal battles alone.

That’s why having a presence online to meet athletes where they’re at is critical.

You can ensure they receive the digital community they need — filled with truth, tools and training to combat today’s pressures, grow in their faith and share the love of Jesus

Would you consider making a donation today? 

Your gift puts resources directly into the hands of athletes, allowing them to grow in their faith and point others to Jesus.

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Athletes in Action is a ministry of Cru®. With more than 1000 staff serving around the world, there are many different opportunities to financially partner with Athletes in Action. If the project, team, or staff member you are seeking to financially support is not listed above, please visit where you can search for that opportunity.


Cru is a charter member of the Evangelical Council for Financial Accountability (ECFA) and follows the highest ethical standards. You can also download a copy of Cru’s annual report.

Cru is a 501(c)(3) non-profit organization. Contributions to Cru are tax-deductible as allowed by law.


Your trust is important to us, so a full description of Cru’s fundraising policies and guidelines are available online for you to view anytime. We invite you to read more about our commitment to good stewardship.


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