Coach John Wooden Keys to Life
Broadcast and Online Special – Premiere: April 3, 2021
WATCH THE BROADCAST ONLINE - April 3rd
The Coach John Wooden Keys to Life is a one-of-a kind event during the Men’s Final Four Weekend of the NCAA Tournament. The event allows guest to get up close and personal with basketball leaders, basketball coaches, sport analysts, sports broadcasters and basketball players), as they highlight character, integrity and leadership in basketball.
The pinnacle of the morning is the presentation of the Coach Wooden “Keys to Life” Award to a current or former coach or player who best exemplifies the character traits of legendary coach, John Wooden.
The 2021 Coach John Wooden Keys to Life will be, for the first time, presented strictly online. Join us for a morning of laughter, inspiration, and basketball!
Broadcast and Online Special:
Premiering Saturday April 3rd at 10 am EST and continuing to be available through the evening of Monday April 5th.
MEET OUR SPECIAL GUESTS
NBA on TNT and CBS Sports
Meet the winners:
Billy & Mary Kennedy.
Billy is the former head coach of Texas A&M and Murray State and currently an assistant coach at Wichita State
former WNBA player & WNBA coach
For the first time ever, take advantage of our (free) premiere of the Coach John Wooden Keys to Life.
Broadcast and Online Special, premiering April 3, 10 am EST.
Take a seat & enjoy the Coach John Wooden Keys to Life from the comfort of your own home!
What you'll do
Hear stories you won’t hear anywhere else from high-level basketball coaches, players, & speakers.
most recent winners
The Keys to Life Award celebrates the legacy of John Wooden’s influence on coaching especially within the NCAA, NBA, WNBA, and the enitre world of basketball. Coach Wooden’s “Pyramid of Success”continues to inspire leadership, team building, character, and cooperation among basketball huddles at all levels of the game.
Formerly the Keys to Life Award was presented at an in-person event called Legends of the Hardwood, but this year will be celebrated as part of a broadcast and online special which premiers on April 3rd.
If you are interested in sponsorship opportunities or have any questions about the event, reach out!