Coach John Wooden Keys to Life
Live Event in Houston during the NCAA Final Four
April 1st, 2023
HONORING A LEGENDARY COACH
Taking place annually during the Men’s Final Four weekend, this event features the presentation of the Athletes in Action Coach Wooden “Keys to Life” Award presented to a current or former, player or coach, who best exemplifies character, leadership, and faith in the home, on the court, and throughout the community.
Joining this year’s award recipient will be well-known sports personalities, athletes, and coaches who will share about their successes, failures, family, and faith.
This year is the 26th year of the event formerly known as the Legends of the Hardwood Breakfast. This year’s event will continue the tradition and legacy. Join us for a morning of laughter, inspiration, and basketball!
Keys to Life Live Event: April 1, 2023
Live in Houston over NCAA Final Four weekend
MEET OUR SPECIAL GUESTS
The 2022 Athletes in Action Keys to Life recipient. Former NBA All-Star and Tennessee Volunteer
The 2021 Athletes in Action Keys to Life recipients.
Billy is the former head coach of Texas A&M and Murray State.
2022 Athletes in Action Keys to Life Emcee. Former Harlem Globetrotter and current CEO of DG Mindset.
2022 Athletes in Action Keys to Life Emcee. ESPN Analyst, SiriusXM Host and former Baylor Bear
former WNBA player & WNBA coach
For the first time ever, take advantage of our (free) premiere of the Coach John Wooden Keys to Life.
Broadcast and Online Special, premiering April 3, 10 am EST.
Take a seat & enjoy the Coach John Wooden Keys to Life from the comfort of your own home!
What you'll do
Hear stories you won’t hear anywhere else from high-level basketball coaches, players, & speakers.
most recent winners
The Keys to Life Award celebrates the legacy of John Wooden’s influence on coaching especially within the NCAA, NBA, WNBA, and the enitre world of basketball. Coach Wooden’s “Pyramid of Success”continues to inspire leadership, team building, character, and cooperation among basketball huddles at all levels of the game.
If you are interested in sponsorship opportunities or have any questions about the event, reach out!