Coach Wooden Keys to Life

Coach Wooden "Keys to Life" Breakfast

27th annual in-person event at the Men’s NCAA Final Four

Saturday, April  6th, 2024

Breakfast starts at 7:30am, Program starts at 8:00am

Phoenix Convention Center

The Coach Wooden “Keys to Life” Award is presented annually to a player or coach who best exemplifies character, leadership, and faith in the home, on the court, and throughout the community. 

This year’s award recipient, Former ASU Sun Devil, and NBA Player and Coach Lionel Hollins, will be honored at this marquee event which will also feature a “Lifetime Achievement” Award being presented to the former Chairman of USA Basketball and Former Owner of the Phoenix Suns and Mercury, Jerry ColangeloThis highly anticipated annual celebration hosted by Athletes in Action on Saturday morning at the NCAA men’s basketball Final Four consistently presents first-class production punctuated with good humor, memorable basketball banter and heartwarming stories. The 2024 program will be paced by broadcaster and analyst, Sage Steele.

As our society looks up to athletes as heroes, Athletes In Action champions those heroes that first look up to God by living out the same Biblical principles practiced by the inspiration for the “Keys to Life” Award — the legendary and faithful, Coach John Wooden.


Allan Houston

The 2022 Athletes in Action Keys to Life recipient. Former NBA All-Star and Tennessee Volunteer 

The Kennedys

The 2021 Athletes in Action Keys to Life recipients. 

Billy is the former head coach of Texas A&M and Murray State.

Derick Grant

 2022 Athletes in Action Keys to Life Emcee.  Former Harlem Globetrotter and current CEO of DG Mindset.

King Mcclure

 2022 Athletes in Action Keys to Life Emcee.  ESPN Analyst, SiriusXM  Host and former Baylor Bear


former WNBA player & WNBA coach
Jimmy Dykes




For the first time ever, take advantage of our (free) premiere of the Coach John Wooden Keys to Life.



Broadcast and Online Special, premiering April 3, 10 am EST.


Take a seat & enjoy the Coach John Wooden Keys to Life from the comfort of your own home! 

What you'll do


Hear stories you won’t hear anywhere else from high-level basketball coaches, players, & speakers.


recent honorees

The Keys to Life Award celebrates the legacy of John Wooden’s influence through the world of coaching and beyond. Coach Wooden’s “Pyramid of Success” continues to inspire leadership, team-building, character, responsibility, and cooperation on teams at every level of the game.

Scott Drew
Alan Houston
Billy and Mary Kennedy
John Beilein
Rick Barnes

Take a look at the 2023 event

Wooden family fieldhouse

Coach Barnes receives the "keys to LIfe" award

About Athletes in action

Since 1966, Athletes in Action has been helping athletes experience the hope and purpose that comes from following Jesus, and equipping them to use their platform to be part of God’s mission in the world to make disciples of all nations.

By serving, training, and sending athletes as influencers into the world, AIA is building spiritual movements everywhere through the platform of sport so that everyone knows someone who truly follows Jesus.

The Coach John Wooden “Keys to Life” Breakfast is part of Athletes in Action’s series of events
designed to honor athletes and coaches who model exemplary character, values, integrity and
faith. In addition to the NCAA men’s basketball Final Four, these breakfast events are held in the host cities of the Super Bowl and the NBA All-Star Game.

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