Since 1966, Athletes in Action has been helping athletes experience the hope and purpose that comes from following Jesus, and equipping them to use their platform to be part of God’s mission in the world to make disciples of all nations.
By serving, training, and sending athletes as influencers into the world, AIA is building spiritual movements everywhere through the platform of sport so that everyone knows someone who truly follows Jesus.
The Coach John Wooden “Keys to Life” Breakfast is part of Athletes in Action’s series of events
designed to honor athletes and coaches who model exemplary character, values, integrity and
faith. In addition to the NCAA men’s basketball Final Four, these breakfast events are held in the host cities of the Super Bowl and the NBA All-Star Game.