The Ultimate coaching cheat sheet

Develop athletes of winning character with three simple strategies.

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Know your athletes

Start with three simple questions to build trust.

Affirm your athletes

Use words deeper than “good job” to communicate how you value your athletes.

Challenge your athletes

Apply simple strategies to build mental toughness.

"I want to grow as a servant-coach!"

Winning Character Starts With Coaching

Knowing your athletes in different dimensions of life will give you insight into their motivation. As you instruct their skill development, affirmation will build their confidence and trust in you. By establishing a relationship of trust, challenging your athletes to build their grit and resilience will come naturally.

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Athletes in Action is an international sports organization focused on developing athletes and coaches as leaders off and on the field. In more than 60 countries, on over 200 college campuses, in 40 professional sport teams, and through digital resources, our ultimate goal is to see coaches and athletes living to leave a powerful legacy on every team, in every sport, in every nation.